Find your inspiration
The Topics tracker surfaces what your market is talking about — and where the greenspace is yours.
Built for busy leaders who “don’t do social”
Founder visibility drives revenue. Crucible is the fastest way to build yours.
Building reputational authority shouldn’t burn 10 hours a week or cost a $5,000/month ghostwriter. Just record your raw train of thought whenever inspiration strikes. Crucible turns your exact words into short video clips, carousel slides, deep-dive videos, and ready-to-publish posts.
No credit card · No charge for your first project · No watermarks
The Crucible System
From raw thought to shipped content in four steps.
Record your raw thoughts
Brain dump, walk-and-talk, or an AI-guided interview that draws your best ideas out.
Edit automated multi-channel results
Clips, carousel slides, deep dives, and written posts in your voice — polish by clicking any word in the transcript.
Publish and monitor your brand growth
Download or publish straight to your connected platforms, then watch your presence compound with built-in engagement analytics.
Who Crucible is for
Built for the people building brands.
Founders & Business Owners
Trust is the currency of modern growth. Telling your story authentically is one of the fastest ways to build trust. Crucible frees the incredible ideas floating in your head that the market needs to hear in order to buy into your brand.
Teams
Your company isn’t just built by founders; the whole team contributes to how the world sees your brand. Crucible is for teams to share their constellation of perspectives, melding together to represent what the market believes about you.
Agencies
You don’t need to build out a production studio to develop your client brands. Crucible gives agencies a simple stack to capture client views & talking points without requiring dedicated researchers, interviewers, videographers, editors, or writers. Spend more time with clients and less time clicking the mouse.
For founders·For consultants·For small businesses·For agencies
Compare
Stop choosing between $5,000 ghostwriters and the DIY software trap.
Traditional agencies drain your budget trying to represent you authentically; software apps drain your time with a high learning curve or constant AI re-prompting.
Agencies & Ghostwriters
$2,000 – $5,000 / month
- Requires endless logistics to share and clarify your voice and content.
- Takes days or weeks to turn around basic text or video drafts.
- Hard to find both high production value and authentic content.
- Adds another employee to manage.
DIY Apps & Generic AI Tools
$15 – $60 / month
- Has zero idea WHY you are saying what you’re saying.
- Gives you a blank screen then expects you to be writer, director, producer, editor, and actor.
- Cuts videos based on arbitrary loudness rather than narrative context.
- Risks generic “AI slop” that forces you to re-prompt endlessly.
The Crucible Engine
Highest leverage of your time and money
- Conversational extraction: our host interviews you on-demand 24/7 based on your exact business and topic context.
- Authentically you: reworks raw brain dumps, turning your train of thought into clean narrative assets while retaining your natural human voice and face.
- Multi-format coverage: delivers 60-second viral clips, carousel slides, 5–10 minute thought pieces, and written LinkedIn/blog posts in one pass.
- Smart editing: full control of your content with robust AI editing and final text-based polishing.
What you get
Every format your week needs, from one recording.
60-Second Social Shorts
High-impact, hook-first clips formatted for LinkedIn, TikTok, and YouTube Shorts.
Carousel Slides
Swipeable LinkedIn carousels built from your recording’s key points — hooks, proof, and a call to action, designed to match your brand.
5–10 Minute Deep Dives
Structured video thought pieces ideal for long-form YouTube, embedded newsletter updates, or customer-facing product and strategy reviews.
Written Articles & Social Posts
Transformed text drafts — LinkedIn posts, newsletters, blog articles — assembled directly from your spoken logic and your topic knowledge base.
Preserve or Remix
Choose a light-touch pass that retains your full story or a director’s cut of short- and long-form content for any platform.
Authentically You
The final render features 100% you. The interviewer stays off-camera and off-mic, leaving you with clean, solo videos.
Context Knowledge Base
Upload style guides, PDF articles, or research links to inform your interview questions and ensure written posts match your domain.
Insights & Trends
Track the competitors, thought leaders, and topics that matter in your space. Crucible analyzes what people are talking about right now and shows where you can weigh in — or where the greenspace is yours to own.
Sample output
One brain dump in. A whole week out.
Here’s what comes back from a single 10-minute recording.
LinkedIn
Most founders treat content like a chore. I treat it like a forge…
postCarousel
“Five slides from your recording — hooks, proof, and a CTA.”
deckInstagram
“You’re already saying it in meetings. We just put it on camera.”
captionBlog
Authority compounds: why showing up weekly beats going viral twice a year…
draftPricing
Start free. Pay when it’s proven.
Every plan starts with a single credit for your first project — free. No credit cards, feature gates, or watermarks to slow you down.
Starter
$99/mo$49/mo
Limited introductory pricing
Turn one weekly 10-minute brain dump into a full week of content.
- 4 Complete Weekly Campaigns / mo
- 1 Brand Voice Profile
- 1 User Seat
- Short video clips, carousel slides, deep dives, and multi-channel written posts
Includes 1 free credit for your first project
Get startedPro
Most Popular$299/mo$149/mo
Limited introductory pricing
The full output engine for serious brands — weekly scale plus social research.
- 16 Complete Campaigns / mo
- Includes Social Research & Competitor Gap Engine
- 1 Brand Voice Profile
- Priority Video Processing
Includes 1 free credit for your first project
Get startedTeam & Agency
Coming Soon
Multi-seat team collaboration, custom brand voice guardrails, and multi-brand workspaces.
Contact for Early AccessJust need a single campaign today? Single credits available in-app for $19.
Get launch updates
FAQ
Questions, answered.
Do I have to be good on camera?
No. Crucible is built for normal people talking normally. The stumbles, restarts and “ums” are exactly what it removes.
How long does this actually take?
About ten minutes of talking. Your edited video, carousel slides, clips, and written posts are typically ready a few minutes after that.
Can I change what it writes?
All of it. Every post, caption and the blog draft is editable before it goes anywhere, and you can send the video back for a re-cut.
Does it post for me?
You can export the files, or connect your social accounts — LinkedIn, X, and more — and publish straight from Crucible, wherever the platform allows direct publishing.
What if it doesn’t sound like my business?
You approve the brand voice profile up front and can edit it any time. Change it, and everything written afterwards follows.
What happens to my footage?
It’s stored privately in your account and you can delete it whenever you want. See our privacy policy.
What’s free, exactly?
Your first project is free: every plan includes a single credit that covers one full campaign — the recording, the edited video, carousel slides, and the full set of posts. After that, Starter includes 4 campaigns a month and Pro includes 16.
Your next week of content is one recording away.
Set up your brand voice in a few minutes and capture your first project free.
Capture your first project free